Sökning: "product meaning"

Visar resultat 6 - 10 av 116 avhandlingar innehållade orden product meaning.

1. 6. Making Sense of Making Sense - Exploring users’ understanding of automated vehicles during use

   Författare :Mikael Johansson; Chalmers tekniska högskola; []
   Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; Automated vehicles; Driving automation; Make sense; Product semantics; Signifiers; Meaning; Conceptual model; Understanding;

   Sammanfattning : Automation has for a long time been embraced by the vehicle industry and in recent years, the amount and sophistication of automation in vehicles have rapidly increased, creating more advanced automated vehicle (AV) systems. The complexity of AVs does not only pose a technical challenge, but the entry of automation into vehicles also creates new dynamics in the human-vehicle interaction, that puts new demands on the user. LÄS MER

3. 7. Demystifying the Black Box - Exploring How Users Make Sense of Fully Automated Vehicles

   Författare :Mikael Johansson; Chalmers tekniska högskola; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; HUMANIORA; HUMANITIES; NATURVETENSKAP; NATURAL SCIENCES; Automated vehicles; Driving Automation; Meaning; Conceptual model; Make sense; Product semantics; Signifiers; Understanding;

   Sammanfattning : Vehicles are becoming increasingly automated. Already today vehicles are able to take over and assist the human driver in certain driving tasks, and the scope of technical possibilities is rapidly expanding. However, for the proliferation of AVs to occur, there are several challenges that must first be overcome. LÄS MER

4. 8. Consumers and Mixed-Brands: On the Polysemy of Brand Meaning

   Författare :Anders Bengtsson; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Food; Co-branding; Mixed-brands; Brand Relationships; Symbolic Consumption; Meaning; Brands; Consumers; Commercial and industrial economics; Industriell ekonomi;

   Sammanfattning : Brands have become one of the most discussed phenomena of marketing research in recent years. They are ubiquitous in the marketplace and virtually impossible for consumers to avoid. LÄS MER

5. 9. Concept decisions in product development process

   Författare :Ingrid Kihlander; Margareta Norell Bergendahl; Sofia Ritzén; Jenny Janhager; Matti Kaulio; KTH; []
   Nyckelord :concept evaluation; decision making; product development;

   Sammanfattning : Successful concept decisions are crucial for product development organisations. Failure in theconcept decision-making process means costly rework, requiring resources that could havebeen spent on innovative work with new products instead. This licentiate thesis tackles theconcept decision-making process and how to improve it. LÄS MER

7. 10. Perception of Sound and Vibration in Heavy Trucks

   Författare :Anders Genell; Chalmers tekniska högskola; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; spectral balance.; meaning; low frequency; product sound quality; annoyance; emotional reactions;

   Sammanfattning : Interior truck cabin sound has for some time been a concern for manufacturers. Today reasonably low sound pressure levels have been achieved using passive absorption. However low frequency sound is difficult to passively absorb and will hence dominate the interior sound. LÄS MER