Sökning: "Co-branding"
Hittade 2 avhandlingar innehållade ordet Co-branding.
1. Consumers and Mixed-Brands: On the Polysemy of Brand Meaning
Sammanfattning : Brands have become one of the most discussed phenomena of marketing research in recent years. They are ubiquitous in the marketplace and virtually impossible for consumers to avoid. LÄS MER
2. In-Between Brands : Exploring the Essence of Brand Portfolio Management
Sammanfattning : During the past two decades research has shown that brands are among a company’s most valuable assets. However, in today’s competitive landscape, it is not enough to just create strong brands. The focus lies rather in managing a range of brand lever-age strategies within complex brand portfolios. LÄS MER
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