Sökning: "Mixed-brands"

Hittade 1 avhandling innehållade ordet Mixed-brands.

1. 1. Consumers and Mixed-Brands: On the Polysemy of Brand Meaning

   Författare :Anders Bengtsson; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Food; Co-branding; Mixed-brands; Brand Relationships; Symbolic Consumption; Meaning; Brands; Consumers; Commercial and industrial economics; Industriell ekonomi;

   Sammanfattning : Brands have become one of the most discussed phenomena of marketing research in recent years. They are ubiquitous in the marketplace and virtually impossible for consumers to avoid. LÄS MER