Sökning: "marketing channels"
Visar resultat 1 - 5 av 25 avhandlingar innehållade orden marketing channels.
Sammanfattning : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. LÄS MER
Sammanfattning : .... LÄS MER
3. Innovative Behaviour of Small Firms : Essays on Small Firms' Internationalisation and Use of Online Channels
Sammanfattning : The spread of information technology and the dissolution of international borders have had a significant impact on the challenges and opportunities faced by today's small and medium-sized enterprises (SMEs). Innovative behaviour on the part of SMEs is a prerequisite for a successful transformation of the opportunities offered by these structural changes into growth and profitability. LÄS MER
4. Marketing fads and fashions - exploring digital marketing practices and emerging organisational fields
Sammanfattning : The use of social media such as blogs has grown remarkably in Sweden during recent years. The largest segment of blogs consists of fashion blogs, i.e. blogs that focus on fashion brands, fashion products and fashion e-commerce. LÄS MER
Sammanfattning : This thesis describes and analyses the trends and developments of actors along distribution channel. In particular, the study focuses on resellers and manufacturer based on the empirical material from one particular case study. LÄS MER