Sökning: "factors that enhance loyalty"

Hittade 2 avhandlingar innehållade orden factors that enhance loyalty.

  1. 1. The Impact of Loyalty Programs on Customer Loyalty: Multiple Case Studies on Business to Business (B2B) Loyalty Programs in the Air Cargo Market

    Författare :Muneer Jahwash; Esmail Salehi-Sangari; Mana Farshid; Nidal Dwaikat; Aristeidis Theotokis; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; customer loyalty; loyalty programs; airline cargo; factors that enhance loyalty; challenges of loyalty programs; benefits of loyalty programs; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Air cargo plays a crucial role in air transport and the globalized economy; this study investigates airline cargo's current practices and marketing tools that enhance customer loyalty. There is an obvious lack of literature on the key drivers of customer loyalty and loyalty programs in the domain of air cargo. LÄS MER

  3. 2. The double-sided nature of lifestyle-oriented work within the Swedish equine sector : Characteristics and consequences for employee health and well-being

    Författare :Åsa Bergman Bruhn; Robert MacKenzie; Alexis Rydell; Ing-Marie Andersson; Lotta Dellve; Högskolan Dalarna; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; attractive work; Attractive Work Content Model; employee health and well-being; equine sector; harness racing; lifestyle-oriented work; meaningful work; motivation; non-profit association; NOSACQ-50; occupational culture; occupational health and safety; riding schools; safety climate; Self Determination Theory; small-scale enterprises; sustainable employment; sustainable work; systematic work environment management; working conditions; work-life balance; anställda; attraktivt arbete; arbetsförhållanden; arbetsmotivation; hållbar anställning; hållbart arbete; hälsa och välbefinnande; hästnäringen; ideella föreningar; livsstilsorienterat arbete; meningsfullt arbete; modellen Attraktivt arbete; NOSACQ-50; ridskolor; Self Determination Theory; små företag; systematiskt arbetsmiljöarbete; säkerhetsklimat; travanläggningar; yrkeskultur; Working Life Science;

    Sammanfattning : This thesis considers the nature of lifestyle-oriented work, i.e. making a livelihood based on leisure interest or personal lifestyle, and focuses on the perspective of employees within the Swedish equine sector. LÄS MER