Sökning: "consumer behaviour"
Visar resultat 11 - 15 av 79 avhandlingar innehållade orden consumer behaviour.
11. Åt var och en efter behov? : En studie av lanthandeln i Revsundsregionen i Östra Jämtland 1870-1890
Sammanfattning : This dissertation concerns the rural retail trade (lanthandel) in the Revsund area 1870-1890. The area was industrialised from the 1850s by the inland expansion of the forestry and timber industries. The Free Trade Acts in 1864 paved the way for retailers outside the towns to play an important role in supplying the population with goods. LÄS MER
12. Visual attention during decision-making in natural environments
Sammanfattning : This thesis investigates visual attention during decision-making in natural environments in four different studies. The first study demonstrated that decisions in the supermarket were suboptimal and this did not seem to relate to the amount of products attended to or the amount of time spent on each product. LÄS MER
13. A Needs-Based Approach towards Fostering Long-term Engagement with Energy Feedback among Local Residents
Sammanfattning : In order to reach the current climate goals, energy consumption needs to decrease in all sectors, including households, which produce 20% of the European emissions. However, it is difficult to increase residents’ engagement in their household electricity consumption as it is an ‘invisible’ form of energy, the monetary incentives are often too small and environmental incentives are not very effective. LÄS MER
14. Is the medium the message? : The impact of digital media on the newspaper concept
Sammanfattning : The impact of digital (new) media has caused both challenges and threats to newspapers’ continuing existence as a profitable and influential mass medium. While this is not the first time in history that new media appear to be challenging the future of the newspaper medium, from one perspective digital media offer not only direct competition, or alternative ways to produce and deliver news, but also possibilities for convergence, for making new media part of the traditional newspaper, inducing whole new possibilities for publishing. LÄS MER
15. Tracing the drivers of B2B brand strength and value
Sammanfattning : By building a strong brand that is favourably perceived by target customers, a firm can establish a competitive advantage that enables greater revenues and profitability. This is at least what the branding literature always has assumed, and something few marketing and brand managers seem to disagree with. LÄS MER
