Sökning: "Kerstin Gidlöf"

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  1. 1. Visual attention during decision-making in natural environments

    Författare :Kerstin Gidlöf; Kognitionsvetenskap; []
    Nyckelord :HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; decision-making; visual attention; process tracing; consumer behaviour;

    Sammanfattning : This thesis investigates visual attention during decision-making in natural environments in four different studies. The first study demonstrated that decisions in the supermarket were suboptimal and this did not seem to relate to the amount of products attended to or the amount of time spent on each product. LÄS MER