Sökning: "consumer behaviour"

Visar resultat 16 - 20 av 79 avhandlingar innehållade orden consumer behaviour.

1. 16. Post-Travel Consumtion - Country-of-Origin Effects of International Travel Experiences

   Författare :Annika Hallberg; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; country-of-origin effects; international tourism; consumer behaviour; attitudes;

   Sammanfattning : .... LÄS MER

3. 17. Exploring Branded Flash Mobs : A study of the impact of branded flash mobs on consumer behavior and consumer experience

   Författare :Philip Grant; Esmail Salehi-Sangari; Gerarad Prenderjast; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; branded entertainment; flash mob; consumer behaviour; guerilla marketing; viral marketing; brand equity; Aad; Nationalekonomi; Economics;

   Sammanfattning : The desire of every marketer is to develop and maintain strong customer relationships. One way this can be accomplished is through effective advertising. Marketers have recently begun to brand flash mobs as a way to effectuate strong brand relationships. LÄS MER

4. 18. Consumer - Firm Business Relationship and Network : The case of

   Författare :David Sörhammar; Amjad Hadjikhani; Bo Edvardsson; Uppsala universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumers; Firms; Relationships; Networks; Business studies; Företagsekonomi;

   Sammanfattning : Approximately 20 % of all air-travel tickets in Sweden are sold via the Internet despite consumer’s general perception of ticket prices being lower on the Internet when compared to those available in “traditional” stores. The general aim of this study is to generate a deeper understanding of what induces consumers to conduct their exchanges with firms on the Internet, and what induces most consumers to continue carrying out exchanges in “traditional” stores. LÄS MER

5. 19. Going Above and Beyond : An Assessment of Paying it Forward Behaviour in the B2B Marketing Context

   Författare :Maria Theresa Eriksson; Tim Foster; Esmail Salehi-Sangari; Julie Tinson; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Paying it Forward; Ecosystem Citizenship Behaviour; Employer Branding; Generalised Social Exchange; Ecosystems; Paying it Forward Mindset; B2B Marketing; Kindness; Helping Behaviours; Industrial Marketing; Industriell marknadsföring;

   Sammanfattning : Helping behavior and other acts of kindness are important in the business context as they lead to numerous positive outcomes for organizations and individuals and they can help form the foundation needed for meeting organizational goals. Acts of kindness can have a multiplying effect which can be achieved by kindness being paid back to the individual who conducted the act of kindness or paid forward to others. LÄS MER

7. 20. Understanding the provision and processing of information for information-intensive products as a basis for market segmentation

   Författare :Daniel Edward Hall; Terrence Brown; Leyland Pitt; Jan Kietzmann; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Information-intensive products; consumer information search; consumer information processing; marketing strategy; wine marketing; Industriell ekonomi och organisation; Industrial Engineering and Management;

   Sammanfattning : This thesis helps to address the gap in literature relating to the study of the provision of information to consumers, consumer information search behaviour and consumer information processing and choice behaviour relating to information-intensive products. Throughout the thesis, wine is taken as an example of an information-intensive product. LÄS MER