Sökning: "consumer behaviour"

Visar resultat 6 - 10 av 79 avhandlingar innehållade orden consumer behaviour.

1. 6. Trust and risk-taking: A study of consumer behaviour within a Swedish pension investment setting

   Författare :Jeanette Hauff Carlsson; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; consumer behavior; trust; risk-taking; pension system; involment; knowledge;

   Sammanfattning : .... LÄS MER

3. 7. Consumer Perception of Organic and Genetically Modified Foods : Health and Environmental Considerations

   Författare :Maria Magnusson; Per-Olow Sjödén; Ulla-Kaisa Koivisto Hursti; Liisa Lähteenmäki; Uppsala universitet; []
   Nyckelord :MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; Caring sciences; consumer perceptions; organic foods; genetically modified foods; food choice; health; environmental concern; Vårdvetenskap; Caring sciences; Vårdvetenskap;

   Sammanfattning : The aim was to study consumer attitudes to and perceptions of organic and genetically modified (GM) foods and factors influencing the purchase/non purchase of these two types of foods. Data were collected by two questionnaire surveys (random nation-wide samples of 2000 consumers, response rate 58% and 39% respectively) and one interview study (n=40). LÄS MER

4. 8. Consumer Contextual Learning : The Case of Fast Fashion Consumption

   Författare :Emma Samsioe; Institutionen för tjänstevetenskap; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; learning; consumer learning; participation; context; group interviews; time perception; time work; shopping; fast shopping; newness; fast fashion; learning; consumer learning; participation; context; group interviews; time perception; time work; shopping; fast shopping; newness; fast fashion;

   Sammanfattning : Consumers are dedicated and committed to figuring out ways and creating investigative activities to keep up with a fast-moving retail market. These ways and activities are in this study seen as learning activities, which focus on getting to know the marketplace. LÄS MER

5. 9. Identification and assessment of luxury brand segments in the emerging markets: Case of South Africa

   Författare :Beate Stiehler; Esmail Salehi-Sangari; Leyland Pitt; Narongsak (Tek) Thongpapanl; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Luxury brands; South Africa; Emerging markets; Consumer behaviour; luxury segments; brand co-creation; discourse analysis; Företagsekonomi; Business Studies;

   Sammanfattning : Africa has been identified as an upcoming market in which luxury brands should secure future growth opportunities. A review of related academic literature, however, reveals that limited research has been conducted which focuses specifically on the continent’s luxury consumers. LÄS MER

7. 10. Social Marketing through Events

   Författare :Henrik Jutbring; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social marknadsföring; Evenemang; Beteendeförändring; Konsumentupplevelser; Publicitet; Framing theory; Social marketing; Events; Behaviour change; Consumer experience; Publicity; Framing theory;

   Sammanfattning : In today’s society, events are used as a mens to achieve a variety of goals, including increased tourism and economic improvement. Events also offer opportunities for communication, both through the visitor experience and through the publicity that is generated. LÄS MER