Sökning: "Marketing research"

Visar resultat 21 - 25 av 333 avhandlingar innehållade orden Marketing research.

  1. 21. Multi-sensory cues in interplay and congruency in a retail store context : Consumer emotions and purchase behaviors

    Författare :Miralem Helmefalk; Magnus Söderlund; Linnéuniversitetet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Atmospherics; Congruency; Emotions; Multi-Sensory; Purchase behaviors; Sensory cues; Sensory interplay; Sensory marketing; Marketing; Marknadsföring;

    Sammanfattning : While research has shown the positive impact of sensory cues and cue- congruency on emotion and behavior in retail store atmospheres, these cues have primarily been investigated in isolation or in pairs. Consequently, little is known on how multi-sensory cues in interplay impact on consumer emotions and purchase behaviors. LÄS MER

  3. 22. Social marketing for injury prevention : changing risk perceptions and safety-related behaviors among New York farmers

    Författare :Julie Sorensen; Maria Emmelin; Hans Stenlund; John May; Peter Lundqvist; Umeå universitet; []
    Nyckelord :social marketing; behavior models; roll-over protective structures; tractor overturns; farm safety; occupational health; safety intervention; retrofitting incentives; health campaigns; intervention evaluation; epidemiologi; Epidemiology;

    Sammanfattning : In the U.S., work-related death is an all too familiar occurrence on farms. Tractor overturns continue to be the most frequent cause of these fatalities. LÄS MER

  4. 23. Migration and Place Attractiveness

    Författare :Thomas Niedomysl; Urban Fransson; Bo Malmberg; Bertil Vilhelmson; Uppsala universitet; []
    Nyckelord :Social and economic geography; Interregional Migration; Place Attractiveness; Sweden; Tourism; Marketing; Promotion; Life-course; Age; Survey Research; Residential Preferences; Kulturgeografi;

    Sammanfattning : The thesis includes six self-contained papers that from various perspectives examine place attractiveness and migration in Sweden. Paper I provides an extensive overview of Swedish municipalities’ place marketing engagement to attract in-migrants, based on survey responses from 220 municipalities. LÄS MER

  5. 24. Incorporating sustainability in supplier relationship management : a study of Swedish manufacturing SMEs

    Författare :Arash Kordestani; James P. Rakowski; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Sustainability; Buyer-Supplier Relationship; Sustainable Purchasing; Sustainability Performance; Corporate Social Responsibility; Industriell Marknadsföring; Hållbara inköp; hållbarhetsprestanda; B2B; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : "The future belongs to those who give the next generation reason for hope" (Pierre Teilhard de Chardin; 1881-1955). This hope may rely on sustainable development and sustainability of corporations. Corporations have found that one way to achieve sustainability is to establish it in cooperation with their suppliers. LÄS MER

  7. 25. Value creation and loyalty in exchange relationships : a dynamic perspective

    Författare :Claes Gunnarsson; Claes Hultman; Lars Hallén; Jörgen Elbe; Örebro universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Industrial marketing; Value creation; Shortfall; Loyalty; Business relationship; Trust; Commitment; Customer satisfaction.; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Business studies; Företagsekonomi; Business Studies; Företagsekonomi;

    Sammanfattning : This marketing dissertation focuses on the troublesome aspects of value creation in dynamic business relations including in relation to internal and external customers. The research field points out that relationship-mediated value creation emerges in various forms of organizational arrangements, inter-organizational settings, service systems and networks. LÄS MER