Sökning: "Atmospherics"
Hittade 2 avhandlingar innehållade ordet Atmospherics.
1. Multi-sensory cues in interplay and congruency in a retail store context : Consumer emotions and purchase behaviors
Sammanfattning : While research has shown the positive impact of sensory cues and cue- congruency on emotion and behavior in retail store atmospheres, these cues have primarily been investigated in isolation or in pairs. Consequently, little is known on how multi-sensory cues in interplay impact on consumer emotions and purchase behaviors. LÄS MER
2. Climate mitigating information to consumers by food retailers : the case of vegetables
Sammanfattning : Human food consumption contributes to climate change and changing consumption patterns towards a more vegetable-based diet could decrease GHG emissions. However, such change is difficult to achieve due to ingrained habits, cultural and social norms and culinary preferences, highlighting a need to understand consumer behaviour and find efficient strategies for communicating the issue within supermarkets. LÄS MER