Sökning: "Sensory marketing"

Visar resultat 1 - 5 av 9 avhandlingar innehållade orden Sensory marketing.

  1. 1. Multi-sensory cues in interplay and congruency in a retail store context : Consumer emotions and purchase behaviors

    Författare :Miralem Helmefalk; Magnus Söderlund; Linnéuniversitetet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Atmospherics; Congruency; Emotions; Multi-Sensory; Purchase behaviors; Sensory cues; Sensory interplay; Sensory marketing; Marketing; Marknadsföring;

    Sammanfattning : While research has shown the positive impact of sensory cues and cue- congruency on emotion and behavior in retail store atmospheres, these cues have primarily been investigated in isolation or in pairs. Consequently, little is known on how multi-sensory cues in interplay impact on consumer emotions and purchase behaviors. LÄS MER

  3. 2. Harmonising value in a car’s interior using sensory marketing as a lens

    Författare :Andreas Eklund; Adele Berndt; Klaus-Peter Wiedmann; Linnéuniversitetet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brand experience; brand image; sensory cues; sensory marketing; and service-dominant logic SDL ; Marketing; Marknadsföring;

    Sammanfattning : The human senses have always influenced people’s perceptions of thesurrounding environment and objects. As a consequence of the evolvement ofthe experience economy, research on the human senses has increasedsubstantially and attracted scholars from various research domains, includingsensory marketing. LÄS MER

  4. 3. If I can taste it, I want it... : sensory marketing in grocery retail stores

    Författare :Johan Swahn; Åsa Öström; Micael Dahlén; Örebro universitet; []
    Nyckelord :detaljhandel; konsumentbeteende; marknadsföring; reklam; semantik; sensorik; sensoriska beskrivningar; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Culinary Arts and Meal Science; Måltidskunskap; Måltidskunskap; Culinary Arts and Meal Science;

    Sammanfattning : Avhandlingen syftar till att undersöka hur man kan utveckla ett kognitivt baserat sensoriskt språk för olika produkter i detaljhandel och därefter använda det i marknadsföringen i butiksledet. Vidare undersökts om denna marknadsföring har någon effekt på konsumenternas val av produkt. LÄS MER

  5. 4. Brand Sensuality and Consumer-Based Brand Equity

    Författare :Clarinda Rodrigues; Bertil Hultén; Portugal University of Porto; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Marknadsföring;

    Sammanfattning : Contemporary branding and sensory marketing literature stresses the significance and positive impact of sensory dimensions through brand sensuality in relation to brand experiences within a value-generating process. Moreover, it also accounts for the need to fulfill a research gap concerning how sensory dimensions contribute to enhance consumer-based brand equity when consumers experience products and services. LÄS MER

  7. 5. Consumer experiences of tomato quality and the effects of credence

    Författare :Fredrik Fernqvist; Sveriges lantbruksuniversitet; Sveriges lantbruksuniversitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; LANTBRUKSVETENSKAPER; AGRICULTURAL SCIENCES;

    Sammanfattning : Tomato (Solanum lycopersicum) is one of the most important horticultural crops and is produced, traded and consumed all over the world. For horticultural products, the concept of quality is an indispensably important factor in consumers’ decision-making process and choice. LÄS MER