Sökning: "Industrial Marketing"

Visar resultat 11 - 15 av 161 avhandlingar innehållade orden Industrial Marketing.

  1. 11. Trygghet som handelsvara : Privat folkförsäkring i det framväxande välfärdssamhället 1900–1950

    Författare :Alf Sjöblom; Orsi Husz; Nils Edling; Niklas Stenlås; Stockholms universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; Industrial Life Insurance; Industrial Assurance; Insurance; Welfare; Welfare State; Social Policy; Marketing; Governmentality; Social Engineering; Actuarial; Sweden; 20th Century; Trust; Agency System; History; historia;

    Sammanfattning : Industrial Life Insurance (ILI) was introduced in Sweden in the beginning of the 1900s. Following models already used in the United Kingdom and the United States, this insurance was specifically aimed at manual labourers, promising pension savings and compensation to surviving relatives. LÄS MER

  3. 12. Virtual worlds : marketing implications and applications

    Författare :Wade Halvorson; Sharyn Rundle-Thiele; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : .... LÄS MER

  4. 13. Motivating External Participation in Marketing Intelligence Foresight

    Författare :Andrew Flostrand; Esmail Salehi-Sangari; Leyland Pitt; Victoria L. Crittenden; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; marketing intelligence; stakeholder engagement; self-determination theory; Delphi technique; crowdsourcing; foresight; motivation; technological forecasting; social forecasting; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Long-range planning for purposes of deciding on the development of high investment and long development cycle activities requires that assumptions be made about environmental factors at the time of their future completion. For organizations that serve a market, the future market factors related to supply, demand, and technological developments are at once fundamentally critical and unknowable  with certainty. LÄS MER

  5. 14. Offset Management for Large Systems : A Multibusiness Marketing Activity

    Författare :Magnus Ahlström; Lars-Gunnar Mattsson; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Offset; countertrade; industrial co-operation; systems selling; project marketing; package deal; turnkey; buying behaviour; governmental procurement; local content;

    Sammanfattning : Offset, an advanced form of countertrade, is common in the international marketing of large infrastructure and defence systems. Offsets are activities that benefit the buying country for example in the form of local content, support of exports, subcontracts and technology transfer. LÄS MER

  7. 15. Exploring the pleiotropic effects of technology on society or making social lemonade from technological lemons : six rules for marketers

    Författare :Philip DesAutels; Douglas West; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Science and Technology Studies; Unintended Consequences; Marketing; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : Since the 1960’s the customer has been at the focal point of business and the marketer’s job has been one of “identifying and meeting human and social needs” to create and deliver value to the customer. The result is that the marketer straddles the interface between technology and society, serving as both mediator and manager. LÄS MER