Sökning: "Lars-Gunnar Mattsson"

Hittade 3 avhandlingar innehållade orden Lars-Gunnar Mattsson.

1. 1. Integration and efficiency in marketing systems

   Författare :Lars-Gunnar Mattsson; Handelshögskolan i Stockholm; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : This study was inspired by some recent changes in organization and structure of the distributive trades in Sweden. Attention is focused on various aspects of integration in marketing systems consisting of retail and wholesale units. LÄS MER

3. 2. Offset Management for Large Systems : A Multibusiness Marketing Activity

   Författare :Magnus Ahlström; Lars-Gunnar Mattsson; Linköpings universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Offset; countertrade; industrial co-operation; systems selling; project marketing; package deal; turnkey; buying behaviour; governmental procurement; local content;

   Sammanfattning : Offset, an advanced form of countertrade, is common in the international marketing of large infrastructure and defence systems. Offsets are activities that benefit the buying country for example in the form of local content, support of exports, subcontracts and technology transfer. LÄS MER

4. 3. On Business Exchange Activity : Activity Systems and Business Networks

   Författare :Frans Prenkert; Håkan Håkansson; Lars Halén; Lars-Gunnar Mattsson; Uppsala universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Företagsekonomi; Business studies; Företagsekonomi;

   Sammanfattning : Starting from an empirical study of a business firm’s problems with implementing an information system in its business activity, this thesis identifies a need to theoretically model and conceptually develop the general business activity of a firm. This puts the context in focus, as a well-functioning information system needs to be anchored and developed to support and enhance the activities for which it is used, that is, contextualized. LÄS MER