Sökning: "Industrial Marketing"
Visar resultat 16 - 20 av 161 avhandlingar innehållade orden Industrial Marketing.
16. Ancillary actor relations : The case of EU’s leading defence primes
Sammanfattning : This longitudinal research project in industrial marketing seeks to understand ancillary actors, specifically what they are, their characteristics, relations and impact on focal relations based on the empirical case of the cross-border relations of EU’s largest defence equipment producing firms (called “primes”). Ancillary actors are approached on four arenas: i) the political setting for EU defence equipment production, ii) the “primes” business relations, e. LÄS MER
17. Value creation and loyalty in exchange relationships : a dynamic perspective
Sammanfattning : This marketing dissertation focuses on the troublesome aspects of value creation in dynamic business relations including in relation to internal and external customers. The research field points out that relationship-mediated value creation emerges in various forms of organizational arrangements, inter-organizational settings, service systems and networks. LÄS MER
18. Incorporating sustainability in supplier relationship management : a study of Swedish manufacturing SMEs
Sammanfattning : "The future belongs to those who give the next generation reason for hope" (Pierre Teilhard de Chardin; 1881-1955). This hope may rely on sustainable development and sustainability of corporations. Corporations have found that one way to achieve sustainability is to establish it in cooperation with their suppliers. LÄS MER
19. Marketing Newsprint in the UK : Analyzing Positions in Industrial Networks
Sammanfattning : .... LÄS MER
20. Going Above and Beyond : An Assessment of Paying it Forward Behaviour in the B2B Marketing Context
Sammanfattning : Helping behavior and other acts of kindness are important in the business context as they lead to numerous positive outcomes for organizations and individuals and they can help form the foundation needed for meeting organizational goals. Acts of kindness can have a multiplying effect which can be achieved by kindness being paid back to the individual who conducted the act of kindness or paid forward to others. LÄS MER