Sökning: "Esmail Salehi-sangari"
Visar resultat 21 - 25 av 27 avhandlingar innehållade orden Esmail Salehi-sangari.
21. Creating market knowledge from big data: Artificial intelligence and human resources
Sammanfattning : The abundance of social media use and the rise of the Internet-of-Things (IoT) has given rise to big data which offer great potential for enhanced market knowledge for marketers. In the literature, market knowledge has been associated with positive marketing performance. LÄS MER
22. Automated Text Analysis of Online Content in Marketing : Dictionray-Based Methods and Artificial Intelligence
Sammanfattning : Far more than products or services, words are the most fundamental element in the exchanges between sellers and buyers. Understanding the words that constitute the text that is created when sellers and buyers interact with each other is therefore critical for marketing decision makers. LÄS MER
23. Identification and assessment of luxury brand segments in the emerging markets: Case of South Africa
Sammanfattning : Africa has been identified as an upcoming market in which luxury brands should secure future growth opportunities. A review of related academic literature, however, reveals that limited research has been conducted which focuses specifically on the continent’s luxury consumers. LÄS MER
24. UNDERSTANDING THE SPONSEE'S EXPERIENCE: AN ASSESSMENT OF THE SPONSOR-SPONSEE RELATIONSHIP
Sammanfattning : Sponsorship is the fastest-growing marketing communication tool, both in terms ofvolume and complexity. The two central players in any sponsorship arrangement arethe sponsor and the sponsored institutions’ (sponsee). LÄS MER
25. Consumer knowledge and its implications for aspects of consumer purchasing behaviour in the case of information-intensive products
Sammanfattning : The purpose of this research was to better understand consumer knowledge, its constituents, antecedents and consequences or implications for other consumer behaviours so as to assist wine marketers and marketers of other information-intensive products with their marketing strategy development. Wine is a complex product difficult for consumers to evaluate particularly prior to purchase but it is also a difficult product for marketers. LÄS MER