Sökning: "Giulio Toscani"

Hittade 1 avhandling innehållade orden Giulio Toscani.

1. 1. UNDERSTANDING THE SPONSEE'S EXPERIENCE: AN ASSESSMENT OF THE SPONSOR-SPONSEE RELATIONSHIP

   Författare :Giulio Toscani; Esmail Salehi-Sangari; Terrence Brown; Karl Olov Daniel Örtqvist; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : Sponsorship is the fastest-growing marketing communication tool, both in terms ofvolume and complexity. The two central players in any sponsorship arrangement arethe sponsor and the sponsored institutions’ (sponsee). LÄS MER