Sökning: "Opinion leadership"
Visar resultat 1 - 5 av 11 avhandlingar innehållade orden Opinion leadership.
1. Att leda storföretag : En studie av social kompetens och entreprenörskap i näringslivet med fokus på Axel Ax:son Johnson och J. Sigfrid Edström, 1900-1950
Sammanfattning : This thesis investigates leadership in Swedish business during the period of 1900-1950. The main aim is to explore the relationship between entrepreneurship and leadership and how the leader uses his social competence, both inside and outside the company, to enhance economic and organisational change. LÄS MER
2. Consumer knowledge and its implications for aspects of consumer purchasing behaviour in the case of information-intensive products
Sammanfattning : The purpose of this research was to better understand consumer knowledge, its constituents, antecedents and consequences or implications for other consumer behaviours so as to assist wine marketers and marketers of other information-intensive products with their marketing strategy development. Wine is a complex product difficult for consumers to evaluate particularly prior to purchase but it is also a difficult product for marketers. LÄS MER
3. Reaching agreement in a management team : a study of social influence
Sammanfattning : This thesis deals with the question of how agreements are reached without consensus in management teams. It is argued that agreements should be viewed as a social influence phenomenon and that attention should be directed to the process of reaching agreements. LÄS MER
4. SAF och den svenska modellen : En studie av uppbrottet från förvaltningskorporatismen 1982-91
Sammanfattning : In 1991 the Swedish Employers' Confederation (SAF) decided to withdraw all its representatives from the governing bodies of public administration. The decision implied the fall of the "Swedish Model" with highly centralized three-party-cooperation between labour, capital and state on labourmarket and working environment policies. LÄS MER
5. Efter folkrörelsepartiet : Om aktivism och politisk förändring i tre svenska riksdagspartier
Sammanfattning : The relationship between a party leadership and party activists is often illustrated by the use of John May’s "Law of curvilinear opinion structures in political parties", i.e. the idea that mid-level party activists are assumed to be more radical than both party sympathisers and the party elite. LÄS MER
