Sökning: "luxury segments"
Hittade 1 avhandling innehållade orden luxury segments.
1. Identification and assessment of luxury brand segments in the emerging markets: Case of South Africa
Sammanfattning : Africa has been identified as an upcoming market in which luxury brands should secure future growth opportunities. A review of related academic literature, however, reveals that limited research has been conducted which focuses specifically on the continent’s luxury consumers. LÄS MER
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