Sökning: "Emerging markets"
Visar resultat 1 - 5 av 74 avhandlingar innehållade orden Emerging markets.
1. Essays on Interdependencies in Emerging Markets
Sammanfattning : .... LÄS MER
2. Fat Cats? : A Case for the Swedish Managers' Making Sense of the Developing Markets
Sammanfattning : In this thesis, I report a set of four studies designed to enhance the understanding of how managers of multinational enterprises (MNEs) perceive and make sense of their business environment under the conditions of gradual, long term environmental change. The focus lies on immanent sensemaking, a process occurring under the conditions of such an environmental change, which fails to give rise to a cosmology episode and consequently energise sensemaking as it has been traditionally understood. LÄS MER
3. Internationalization processes of small and medium-sized enterprises: Entering and taking off from emerging markets
Sammanfattning : The high economic growth of formerly closed markets such as China, Russia, Poland, and the Baltic states has created vast business and growth opportunities for small and medium-sized enterprises (SMEs). Although this international business expansion of SMEs occurs in highly dissimilar business contexts and fierce international competition, it remains overlooked by research. LÄS MER
4. Identification and assessment of luxury brand segments in the emerging markets: Case of South Africa
Sammanfattning : Africa has been identified as an upcoming market in which luxury brands should secure future growth opportunities. A review of related academic literature, however, reveals that limited research has been conducted which focuses specifically on the continent’s luxury consumers. LÄS MER
5. Stakeholder-based Brand Equity (SBBE) : A qualitative study of its development through firm-stakeholder interactions in emerging markets
Sammanfattning : This thesis challenges the prevailing firm-consumer/customer-centric and dyadic perspective that prevails within the brand equity literature, which is based on a linear, straightforward stimulus-response approach to the creation of brand value. Leaning on the literature on interorganisational relationships, stakeholder theory, market emergence/market driving, and firm internationalisation, which stresses the interdependency of diverse external stakeholders and the firm, this study develops a broader, multi-stakeholder perspective. LÄS MER