Sökning: "Fredrik Törn"

Hittade 1 avhandling innehållade orden Fredrik Törn.

1. 1. Challenging consistency : effects of brand-incongruent communications

   Författare :Fredrik Törn; Handelshögskolan i Stockholm; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : This is a thesis on how established brands can enhance their strength, interestingness, and vitality. A threat to contemporary established brands is that they may in fact be too well established to be interesting and stimulate curiosity among consumers. LÄS MER