Sökning: "loyalty antecedents"

Hittade 4 avhandlingar innehållade orden loyalty antecedents.

  1. 1. A mobile bank application loyalty model : The young bank customer perspective

    Författare :Mustafa Nourallah; Peter Öhman; Pejvak Oghazi; Mittuniversitetet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; loyalty antecedents; usability; service quality; customer satisfaction; loyalty; consequences of loyalty; young bank customers; mobile bank applications; Sweden.;

    Sammanfattning : This thesis investigates young bank customer (YBC) perceptions of loyalty in the context of mobile bank applications (MBAs), including loyalty antecedents and the consequences of loyalty. A first study investigates the relationships between cognitive, affective, and conative antecedents, on one hand, and loyalty, on the other. LÄS MER

  3. 2. Value creation and loyalty in exchange relationships : a dynamic perspective

    Författare :Claes Gunnarsson; Claes Hultman; Lars Hallén; Jörgen Elbe; Örebro universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Industrial marketing; Value creation; Shortfall; Loyalty; Business relationship; Trust; Commitment; Customer satisfaction.; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Business studies; Företagsekonomi; Business Studies; Företagsekonomi;

    Sammanfattning : This marketing dissertation focuses on the troublesome aspects of value creation in dynamic business relations including in relation to internal and external customers. The research field points out that relationship-mediated value creation emerges in various forms of organizational arrangements, inter-organizational settings, service systems and networks. LÄS MER

  4. 3. A tale of two FinTech solutions : Loyalty in mobile bank applications and initial trust in financial robo-advisors

    Författare :Mustafa Nourallah; Peter Öhman; Christer Strandberg; Tommy Roxenhall; Duc Khuong Nguyen; Mittuniversitetet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; FinTech; loyalty; young bank customers; Mobile bank applications; initial trust; young retail investors; financial robo-advisors;

    Sammanfattning : This thesis on financial technology (FinTech) solutions consists of twosuccessive phases, each including two articles. The first phase targets the loyalty of young bank customers (YBCs) to mobile bank applications (MBAs). LÄS MER

  5. 4. Customer Complaint Behaviour in Service

    Författare :Bård Tronvoll; Bo Edvardsson; Anders Gustafsson; Robert Johnston; Karlstads universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer complaint behaviour; complaint; dynamic; process; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

    Sammanfattning : It is vital for every service provider to get feedback from its customers. This is especially important when a customer has perceived an unfavourable service experience. One way to receive feedback from these customers is to encourage and make it easy for them to complain. LÄS MER