Sökning: "Mustafa Nourallah"

Hittade 2 avhandlingar innehållade orden Mustafa Nourallah.

1. 1. A mobile bank application loyalty model : The young bank customer perspective

   Författare :Mustafa Nourallah; Peter Öhman; Pejvak Oghazi; Mittuniversitetet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; loyalty antecedents; usability; service quality; customer satisfaction; loyalty; consequences of loyalty; young bank customers; mobile bank applications; Sweden.;

   Sammanfattning : This thesis investigates young bank customer (YBC) perceptions of loyalty in the context of mobile bank applications (MBAs), including loyalty antecedents and the consequences of loyalty. A first study investigates the relationships between cognitive, affective, and conative antecedents, on one hand, and loyalty, on the other. LÄS MER

3. 2. A tale of two FinTech solutions : Loyalty in mobile bank applications and initial trust in financial robo-advisors

   Författare :Mustafa Nourallah; Peter Öhman; Christer Strandberg; Tommy Roxenhall; Duc Khuong Nguyen; Mittuniversitetet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; FinTech; loyalty; young bank customers; Mobile bank applications; initial trust; young retail investors; financial robo-advisors;

   Sammanfattning : This thesis on financial technology (FinTech) solutions consists of twosuccessive phases, each including two articles. The first phase targets the loyalty of young bank customers (YBCs) to mobile bank applications (MBAs). LÄS MER