Sökning: "cynicism"

Visar resultat 1 - 5 av 6 avhandlingar innehållade ordet cynicism.

1. 1. The Way Brands Work: Consumers' understanding of the creation and usage of brands

   Författare :Jon Bertilsson; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; cynicism; status positions; brands; Consumers; understanding; micro level interactions; construction; social structure; content;

   Sammanfattning : During the recent years the concept or phenomenon of brands and the importance ascribed to them by the traditional marketing discourse seems to have spread to the every day discourse of ordinary consumers. Consumers are therefore thought to posses some kind understanding of how brands as a phenomenon work. LÄS MER

3. 2. La Poétique de Houellebecq : réalisme, satire, mythe

   Författare :Jacob Carlson; Göteborgs universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; Michel Houellebecq; poetics; metaphysics; Arthur Schopenhauer; Auguste Comte; positivism; Jean Cohen; aesthetic categories; lyricism; literary genre; Erich Auerbach; literary realism; Mikhail Bakhtin; satire; Menippean satire; cynicism; Novalis; Michael Riffaterre; motif of light vs; darkness; motif of the sun; myth; literary myth; myth of androgyny; symbol; romanticism;

   Sammanfattning : This thesis sets out to explore French writer Michel Houellebecq’s poetics of the novel. It is advanced in the introduction that Houellebecq’s work could be read against the novelist’s 1997 suggestion that “if somebody today was able to craft a mode of expression that was at once honest and positive, they would change the world”. LÄS MER

4. 3. Call Me Call Me for Some Overtime - On Organizational Consequences of System Changes

   Författare :Lisen Selander; Institutionen för informatik; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Call Center; Organizational Change; CRM;

   Sammanfattning : Today a broad body of literature has emerged within the IS research community investigating the organizational consequences of IS implementations. However in view of these developments, it seems that practitioners are still faced with implementation problems, such as user dissatisfaction, resistance and mismatches between the new technology and existing work practices. LÄS MER

5. 4. "Vi, civilisationens ljusbärare" : orientalistiska mönster i det sena 1800-talets svenska litteratur och kultur

   Författare :Dan Landmark; Lars-Åke Skalin; Anders Öhman; Martin Kylhammar; Örebro universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; Orientalism; Heidenstam; Post-colonialism; Litteraturvetenskap; Said; Literature; Litteraturvetenskap; Litteraturvetenskap; Literature;

   Sammanfattning : This thesis deals with Orientalism as it occurs in the period in Swedish literary and cultural history commonly known as “nittitalet” (the nineties), roughly the last decade of the 19th century. The study explores how the interest for the so-called Orient is manifested in works of fiction and poetry as well as in works of non-fiction genres. LÄS MER

7. 5. Social status : a state of mind?

   Författare :Johanna Lundberg; Margareta Kristenson; Jon Ivar Elstad; Linköpings universitet; []
   Nyckelord :MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; Health and medical services in society; Hälso- och sjukvård i samhället;

   Sammanfattning : This thesis is concerned with social stratification of psychosocial factors and social position measurement in population samples collected in mid-Sweden 2000-2006. Traditional resource-based measures of social position (occupation, education) and so far less explored prestige-based measures (subjective status, status incongruence) are tested with respect to their associations with psychosocial factors, emotions, and selfrated health. LÄS MER