Sökning: "Erika Knutsson"
Hittade 2 avhandlingar innehållade orden Erika Knutsson.
1. The influence of bundling on consumer evaluation
Sammanfattning : .... LÄS MER
2. Bundling for consumers? : Understanding complementarity and its effect on consumers' preferences and satisfaction
Sammanfattning : It is a common market practice to offer two products in a package, so called bundling. While much research investigate how companies can use bundling to increase sales and profit, less is known about how bundling can be beneficial for consumers. LÄS MER
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