Sökning: "Green Consumer"

Visar resultat 1 - 5 av 28 avhandlingar innehållade orden Green Consumer.

1. 1. Improved supply chain collaboration with Green industrial marketing : The case of Swedish textile service industry between 1996 and 2021

   Författare :Anna Nyquist; Malin Gawell; Karin Winroth; Herman Stål; Södertörns högskola; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; green industrial marketing; green marketing; industrial marketing; green supply chain management; green supply chains; green marketing strategies; trust; interpretive approach; qualitative content analysis; interview study; case study; Swedish textile service industry; grön industriell marknadsföring; grön marknadsföring; industriell marknadsföring; ledning av gröna leverantörskedjor; gröna leverantörskedjor; gröna marknadsföringsstrategier; tillit; tolkande förhållningssätt; kvalitativ innehållsanalys; intervjustudie; fallstudie; svensk textilserviceindustri; Politics; Economy and the Organization of Society; Politik; ekonomi och samhällets organisering; Östersjö- och Östeuropaforskning; Baltic and East European studies;

   Sammanfattning : Growing environmental problems have led to increasing pressure on companies to improve their environmental performance. This means that also supply chains must become greener, which has contributed to new challenges when it comes to green collaboration and trust. LÄS MER

3. 2. Green Retailing : A socio-material analysis

   Författare :Christian Fuentes; Institutionen för tjänstevetenskap; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; consumer culture; consumption; retail; Green marketing; nature; socio-material practice; ethnographic method; Business and IT;

   Sammanfattning : The marketing and consumption of green products has grown significantly in recent years. As mediators between producers and consumers, retailing sites play an important role for the distribution of green products. It is through stores and other retail sites that green products are marketed and made available to consumers. LÄS MER

4. 3. Not all green innovations are created equal : Consumer innovativeness and motivations in the adoption of shared micromobility

   Författare :Phil Flores; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Shared micromobility; Green innovations; Innovation adoption; consumer innovativeness; domain-specific innovativeness; e-bikes; e-scooters; motivations;

   Sammanfattning : The purpose of this thesis is to understand how consumer innovativeness and motivations relate to the decision to adopt green innovations. This thesis examines two forms of green transport innovations, shared e-bikes and e-scooters, which are part of the shared micromobility phenomenon. LÄS MER

5. 4. Food for Thought : Essays on Green Public Procurement and the Market for Organic Food

   Författare :Hanna Lindström; Sofia Lundberg; Tommy Lundgren; Janne Tukiainen; Umeå universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Organic food policy; agricultural policy; Green Public Procurement; environmental policy; consumer demand; demand system; price transmission; survey data; retail scanner data;

   Sammanfattning : Paper [I] In this paper, we study a Green Public Procurement (GPP) policy decided by the Swedish government in 2006, stating objectives related to organic farming. The policy aims to increase the public sector's organic food purchases, in order to incentivise Swedish farmers to convert to organic practices, thereby contributing to national environmental quality objectives. LÄS MER

7. 5. Green Media : Exploring Green Media Selection and its Impact on Communication Effectiveness

   Författare :Claudia A Rademaker; Handelshögskolan i Stockholm; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : Does the choice of a medium, by which a company’s advertising message is carried, communicate something about that company’s commitment to act responsibly towards the green environment? Does the choice of a medium that consumers perceive as more harmful for the green environment impact ad and brand evaluations more negatively than a medium that they perceive as less harmful? If so, to what extent do companies have knowledge of such change in consumer media behavior and thereby take into account the green environmental aspect with media selection? Driven by such questions, and by way of an experiment, secondary data analysis, interviews and surveys this thesis explores green media selection and its impact on communication effectiveness from the consumer’s and marketing manager’s perspective. Building on theories of advertising planning and media selection the thesis contributes with four empirical studies to increase the understanding of green advertising media and how consumers’ eco-harmful media perceptions impact communication effectiveness. LÄS MER