Sökning: "domain-specific innovativeness"
Hittade 1 avhandling innehållade orden domain-specific innovativeness.
1. Not all green innovations are created equal : Consumer innovativeness and motivations in the adoption of shared micromobility
Sammanfattning : The purpose of this thesis is to understand how consumer innovativeness and motivations relate to the decision to adopt green innovations. This thesis examines two forms of green transport innovations, shared e-bikes and e-scooters, which are part of the shared micromobility phenomenon. LÄS MER
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