Sökning: "relationship marketing"

Visar resultat 41 - 45 av 111 avhandlingar innehållade orden relationship marketing.

  1. 41. The purchasing of technical consultancy services : a case study of buyer-seller relationships

    Författare :Peter Lageson; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : This thesis focuses on how a corporation's purchasing of technical consultancy services can be described. The research problem is formulated in the light of the changing role of marketing and the shift from a transactional to a more relational approach. LÄS MER

  3. 42. Government e-service delivery : identification of success factors from citizens' perspective

    Författare :Parmita Saha; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : The successful adoption of new technologies helps governments achieve efficiency in their implementation and delivery of public services to citizens. The objective behind various e-government initiatives has shifted in recent years towards establishing services that cater more to citizens' needs and offer greater accessibility. LÄS MER

  4. 43. International and export behavior of firms : a critical review and empirical assessment

    Författare :Dafnis Coudounaris; Arthur Money; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : The current thesis examines exporting as a leading discipline in International Business and sheds light into various exporting issues which have not been thoroughly investigated in the past. The thesis is divided into two parts. The first part includes two studies based on literature review, specifically on International Management and Exporting. LÄS MER

  5. 44. Supplier Value in B2B E-Business - A Case Study in the Corrugated Packaging Industry

    Författare :Paul Jönsson; Institutet för Ekonomisk forskning; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; supply chain management; case study; collaboration; buyer-seller relationships; information technology; strategic management; industrial marketing; Social sciences; Samhällsvetenskaper;

    Sammanfattning : In the business-to-business (B2B) setting much attention has been given to how e-business tools can be used to assist firms in purchasing. Considering the increasing pressure on suppliers to use B2B e-business, this thesis turns its attention to the supplier situation by taking a closer look at how collaborative uses of B2B e-business are of value to suppliers. LÄS MER

  7. 45. Antecendents of intention to use mobile music services : a study among Swedish consumers

    Författare :Thong Bui; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : This study investigates the antecedents of intentions to use mobile music services among Swedish consumers. Relying on the theory of planned behavior, image congruence theory, and the technology readiness index, the study proposes an integrated research model that explains consumer intentions to use mobile music services. LÄS MER