Sökning: "Arthur Money"

Hittade 2 avhandlingar innehållade orden Arthur Money.

1. 1. International and export behavior of firms : a critical review and empirical assessment

   Författare :Dafnis Coudounaris; Arthur Money; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Sammanfattning : The current thesis examines exporting as a leading discipline in International Business and sheds light into various exporting issues which have not been thoroughly investigated in the past. The thesis is divided into two parts. The first part includes two studies based on literature review, specifically on International Management and Exporting. LÄS MER

3. 2. Collaborating and communicating in new media - wiki's, social networks and blogs : a qualitative and quantitative approach

   Författare :Gené van Heerden; Arthur Money; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Sammanfattning : The Web 2.0 environment has created a platform where the power and voice have shifted from organization to market. Communities, networks and the developments in information communication technologies have enabled the average consumer to become an active participant in creating and recreating value. LÄS MER