Sökning: "Peter Lageson"

Hittade 1 avhandling innehållade orden Peter Lageson.

1. 1. The purchasing of technical consultancy services : a case study of buyer-seller relationships

   Författare :Peter Lageson; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Sammanfattning : This thesis focuses on how a corporation's purchasing of technical consultancy services can be described. The research problem is formulated in the light of the changing role of marketing and the shift from a transactional to a more relational approach. LÄS MER