Sökning: "Thong Bui"

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1. 1. Antecendents of intention to use mobile music services : a study among Swedish consumers

   Författare :Thong Bui; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Sammanfattning : This study investigates the antecedents of intentions to use mobile music services among Swedish consumers. Relying on the theory of planned behavior, image congruence theory, and the technology readiness index, the study proposes an integrated research model that explains consumer intentions to use mobile music services. LÄS MER