Sökning: "relationship marketing"

Visar resultat 36 - 40 av 111 avhandlingar innehållade orden relationship marketing.

  1. 36. Organisering för strategisk CRM : Lärande om kundrelationer i en B2B-organisation

    Författare :Philip Roth; Sofia Isberg; Jessica Eriksson; Markus Fellesson; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer Relationship Management; CRM; B2B-relationships; Relationship Dynamics; Learning about customer relationships; företagsekonomi; Business Studies;

    Sammanfattning : In marketing research, customer relationship management (CRM) is often described as a strategy for collecting customer information through an IT- infrastructure in order to manage customer relationships (e.g. Boulding et al 2005; Keramati et al 2010; Nguyen and Mutum 2012). LÄS MER

  3. 37. The assessment of the effect of trust on the long-term business relationship from the buyer's perspective : cases of Mega Iranian car manufacturer

    Författare :Abolhassan Sarshar; Russel Abratt; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : .... LÄS MER

  4. 38. Integrating corporate social responsibility with marketing strategies in retailing

    Författare :Annette Cerne; Institutet för Ekonomisk forskning; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : In response to stakeholder expectations from corporate social responsiblity (CSR), many firms create written policies about principles of social responsibility to be applied in their corporate activities. In this book, it is suggested that CSR could be integrated as part of the firm's marketing strategies. LÄS MER

  5. 39. Concurrence, transition and evolution : perspectives of industrial marketing change processes

    Författare :Per Andersson; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : This is a dissertation (consisting of two volumes) dealing with industrial marketing change processes. The study explores a key theoretical and practical problem in industrial marketing; how to create major organizational marketing change in large and complex industrial companies. LÄS MER

  7. 40. Immaterial matters : strategic mode and the management of intangibles

    Författare :Jean-Paul Berthon; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : This thesis focuses on the strategic management of intangibles. It is composed of five articles and addresses two fundamental questions in strategic marketing: first, how to achieve market success; and second, how to manage intangibles. LÄS MER