Sökning: "integrated approach"
Visar resultat 21 - 25 av 1190 avhandlingar innehållade orden integrated approach.
21. Retail pricing : an integrated economic and psychological approach
Sammanfattning : This dissertation is an attempt to develop an integrated economic and psychological framework for the study of retail pricing, particularly of convenience type goods. Empirical data on pricing by firms and buyers’ psychological reaction to pricing are analyzed in relation to the ideas set forth. LÄS MER
22. Expansive design for teachers : An activity theoretical approach to design and work integrated learning
Sammanfattning : This thesis explores how Participatory Design (PD) and Cultural Historical Activity Theory (CHAT) can be combined and used as a theoretical framework and methodology in a professional development activity for teachers. A shift in the way we view teachers, from implementors to designers who actively construct, invent, and develop the practice of schooling also calls for changes in teacher education and professional development activities. LÄS MER
23. The integration of e-business into mature and established companies : a business model approach
Sammanfattning : The purpose ofthis dissertation is to explore and analyse the implications of the integration of e-business into mature and established companies and how e-business can contribute to business development. Changes in general and e-business in particular have the potential to penetrate different areas of a company and thus we ought to analyse how e-business is integrated into the entire company (both strategically and operationally) if we aim to understand how this happens. LÄS MER
24. An Integrated Approach towards Model-Based Mechatronic Design
Sammanfattning : Mechatronic design is an enigma. On the one hand, mechatronic products promise enhanced functionality, and better performance at reduced cost. On the other hand, optimizing mechatronic design concepts is a major challenge to overcome during the design process. LÄS MER
25. Tracing Smartphone-Enabled Customer Journeys : A Socio-Material Approach
Sammanfattning : This doctoral thesis delves into the transformation of the customer journey—that is, the direct and indirect interactions between a customer and retailer over time—in the smartphone era. Using a socio-material perspective, it goes beyond current visions of the customer journey, which often focus on emotions and experiences, and instead explores how agency is distributed across elements that include consumers and their relationship with their smartphone as a device and a gateway to a digital market infrastructure. LÄS MER