Sökning: "Elsie Margaretha Botha"

Hittade 1 avhandling innehållade orden Elsie Margaretha Botha.

  1. 1. Contagious Communications : The role of emotion in viral marketing

    Författare :Elsie Margaretha Botha; Esmail Salehi-Sangari; Matthew Robson; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Viral marketing; Emotion; eWOM; Social Media; Affect; Industriell ekonomi och organisation; Industrial Engineering and Management;

    Sammanfattning : The “connection generation” craves interaction with and connection to vast social networks through the sharing of information, photos, opinions, entertainment and news. This sharing comes in the form of electronic word-of-mouth or eWOM, and provides marketing and communication managers with an unparalleled opportunity to reach a large number of consumers quickly. LÄS MER