Sökning: "purchase behavior"
Visar resultat 1 - 5 av 30 avhandlingar innehållade orden purchase behavior.
1. User-Centered Collaborative Visualization
Sammanfattning : The last couple of years have marked the entire field of information technology with the introduction of a new global resource, called data. Certainly, one can argue that large amounts of information and highly interconnected and complex datasets were available since the dawn of the computer and even centuries before. LÄS MER
2. Multi-sensory cues in interplay and congruency in a retail store context : Consumer emotions and purchase behaviors
Sammanfattning : While research has shown the positive impact of sensory cues and cue- congruency on emotion and behavior in retail store atmospheres, these cues have primarily been investigated in isolation or in pairs. Consequently, little is known on how multi-sensory cues in interplay impact on consumer emotions and purchase behaviors. LÄS MER
3. Customer Rewards Programs : Designing Incentives for Repeated Purchase
Sammanfattning : Firms have since long given their regular customers special treatment. With the help of IT, many firms have established formal ways to do this. An example is a so-called customer rewards program (CRP), by which the firm rewards the customer for repeated purchase. Firms allocate large resources in these programs with millions of customers enrolled. LÄS MER
4. Industrial buying behavior of large Swedish firms : case studies of the purchase of educational services
Sammanfattning : The lack of studies focusing on industrial buying behavior in the purchase of professional services, coupled with the increased corporate need of investing in employee training and education, created the foundation for the research problem of this thesis: How can the buying behavior of large Swedish firms be characterized when they purchase educational services in the area of sales and marketing? Based on this research problem, five research questions were developed. A frame of reference describing industrial buying behavior in the purchase of professional services was then created, based on the literature review. LÄS MER
5. Empirical Essays on Retail Logistics and Customer Behavior
Sammanfattning : Retail logistics is responsible for making products available to end customers. Traditionally, this was facilitated through a network of brick and mortar stores that customers visit to buy items. However, the advent of online and omnichannel retail started to challenge this established system. LÄS MER