Sökning: "creativity"

Visar resultat 26 - 30 av 320 avhandlingar innehållade ordet creativity.

1. 26. Understanding advertising creativity : how perceptions of creativity influence advertising effectiveness

   Författare :Erik Modig; Handelshögskolan i Stockholm; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : Today advertisers face the challenge of securing advertising effectiveness by producing advertisement that gets the consumers’ attention and shape their attitudes and behavior. One suggested way to reach these objectives is creativity. LÄS MER

3. 27. Creativity in Design for Additive Manufacturing

   Författare :Angelica Lindwall; Anna Rönnbäck Öhrwall; Vinit Parida; Åsa Wikberg-Nilsson; Serena Graziosi; Luleå tekniska universitet; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; DfAM; Creativity in Design; AM; Produktinnovation; Product Innovation;

   Sammanfattning : Additive Manufacturing (AM) brings opportunities to create designs with complex geometries that would be impossible or very difficult to produce using conventional manufacturing technologies. While AM is widely seen as a means to increase the creativity of designers and thus innovation within organisations, there is a lack of understanding of how designers can manage their creativity while working with Design for Additive Manufacturing (DfAM). LÄS MER

4. 28. Organizing Creativity and Creative Organizing at a high tech company

   Författare :Anna Grzelec; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; organizational creativity; orders of worth; French pragmatic sociology; boundary work; engineering;

   Sammanfattning : In today’s society, creativity, in close collaboration with innovation, is considered key to the success of many businesses. On the one hand, organizations need to organize people’s efforts and to control the outcomes of work, while on the other, creativity and innovation require the space for play and freedom. LÄS MER

5. 29. Do you dare to think outside the box? : Impacts of alcohol, negative affect and evaluation apprehension on inhibition of creative performance

   Författare :Nina Svensson; Per Kristensson; Renée Perrin-Wallqvist; Ingegerd Carlsson; Karlstads universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Creativity; inhibition; group work; alcohol; emotion; creative self-efficacy; evaluation apprehension; Psykologi; Psychology;

   Sammanfattning : Conditions relating to evaluation apprehension, alcohol and affect were investigated in relation to creative performance. Study I compared group work with individual work, and control conditions were compared with de Bono creativity-enhancing techniques. LÄS MER

7. 30. Boundaries, believers and bodies : a cultural analysis of a multidisciplinary research community

   Författare :Helena Pettersson; Britta Lundgren; Erik Stolterman; David Hakken; Umeå universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; Culture; ethnographic method; research; technology; boundary object work; symbolic capital; technoromanticism; future; speed; creativity; reality; dystopia; focal things; trading; multidisciplinary; gender; reflexivity; Ethnology; Etnologi;

   Sammanfattning : The aim of this study is to analyze the construction of research culture and collaboration within the research studio Tools for Creativity, one node in the larger Interactive Institute. This studio is an arena that in today’s society is associated with boundary crossing, dynamics and variability: An environment with high-tech equipment, a staff equipped with diverse skills, and a flexible approach with the ambition of developing innovative tools based on ICT to strengthen human creativity. LÄS MER