Sökning: "consumer products"
Visar resultat 21 - 25 av 222 avhandlingar innehållade orden consumer products.
21. Chinese women and consumer culture : discourses on beauty and identity in advertising and women's magazines 1985-1995
Sammanfattning : Chinese women and consumer culture are studied through semiotics and discourse analysis of advertisements and beauty editorials from women's magazines. The trajectory of Chinese consumption and advertising development during the last two decades is outlined and the changing notions of female beauty after Mao is examined, describing the resurfacing gender differences and the renewed importance of body and gender, together with the commodification of women and female beauty. LÄS MER
22. De säger att nätbutik är bekvämt
Sammanfattning : The starting point of this dissertation is the increasing number of Swedish consumers who use the Internet for shopping. Convenience is said to be an important ground for this choice. However, there are few studies that attempt to understand the true meaning of convenience. LÄS MER
23. Barriärer och broar för hållbar konsumtion : Fyra typer av medborgarkonsumenter och möjligheterna för deras engagemang
Sammanfattning : Sustainable consumption is seen as a crucial political issue on the global agenda by politicians, the scientific community, and citizens who are worried about unsustainable consumption. However, several studies have shown that some consumers with "green" values do not consume sustainably – there is often a gap between attitude and behavior. LÄS MER
24. Rådgivningsansvar – särskilt avseende finansiell rådgivning och investeringsrådgivning
Sammanfattning : The liability incurred with respect to advisory services, particularly with respect to financial and investment advice, is the subject of this thesis. A number of factors that have influenced developments within the societal and regulatory environments in which advisory services are provided, primarily with respect to financial advice, are examined. LÄS MER
25. Is consumer decision-making out of control? : non-conscious influences on consumer decision-making for fast moving consumer goods
Sammanfattning : Most literature on consumer decision-making concentrate on which attributes a certain brand evokes, how a brand is evaluated, or how well a brand can stand the competition of another brand. This is a bit funny since one of the most obvious aspects of decision-making for fast moving consumer goods (FMCGs) is that most products are never considered. LÄS MER
