Sökning: "Jens Nordfält"

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1. 1. Is consumer decision-making out of control? : non-conscious influences on consumer decision-making for fast moving consumer goods

   Författare :Jens Nordfält; Handelshögskolan i Stockholm; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : Most literature on consumer decision-making concentrate on which attributes a certain brand evokes, how a brand is evaluated, or how well a brand can stand the competition of another brand. This is a bit funny since one of the most obvious aspects of decision-making for fast moving consumer goods (FMCGs) is that most products are never considered. LÄS MER