Sökning: "annonser i media"

Hittade 2 avhandlingar innehållade orden annonser i media.

  1. 1. Effects of online advertising on children's visual attention and task performance during free and goal-directed internet use : A media psychology approach to children's website interaction and advert distraction

    Författare :Nils Holmberg; Humanistlaboratoriet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; online advertising; children; website interaction; visual attention; distraction; cognitive load; eye-tracking; task-orientation; media effects; visual saliency; executive functions; media literacy; inhibitory control;

    Sammanfattning : This dissertation consists of four eye-tracking studies that investigate how salient online advertising and children's level of executive function contributes to their advert distraction. In Study 1, children aged 9 were instructed to surf freely on the internet while all advert material appearing on-screen was registered. LÄS MER

  2. 2. Fall prevention exercise for older adults : self-management with support of digital technology

    Författare :Beatrice Pettersson; Marlene Sandlund; Maria Wiklund; Rebecka Janols; Lillemor Lundin-Olsson; Anne Söderlund; Umeå universitet; []
    Nyckelord :MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; eHealth; digital health; fall prevention; self-management; smartphone; digital technology; behavioural change support; Self-determination theory; Fallprevention; eHälsa; egenvård; digital teknik; beteendeförändring; självbestämmandeteorin; physiotherapy; fysioterapi; Public health; folkhälsa;

    Sammanfattning : Background: Falls are a major public health issue, which can cause physical and psychological suffering for the individual as well as large costs for the society. To increase access and adherence to evidence-based fall prevention exercise, utilisation of older adults’ own capabilities and digital health offers promising solutions. LÄS MER