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Visar resultat 11 - 15 av 30 avhandlingar som matchar ovanstående sökkriterier.

1. 11. Managing sponsored spin-offs from large firms

   Författare :Martin Wallin; Chalmers tekniska högskola; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; initial public offering IPO ; corporate venturing; industrial growth and change; resource-based theory; sponsored spin-off; Sweden;

   Sammanfattning : .... LÄS MER

3. 12. Märkesorientering - Utveckling av varumärken som strategiska resurser och skydd mot varumärkesdegeneration

   Författare :Mats Urde; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brand competence; resource-based strategy; trademark protection; genericness; trademark degeneration; brand identity; Brand strategy; brand orientation; management; Företagsledning; Management of enterprises;

   Sammanfattning : The aim of this study was to examine how an organisation’s approach to brands can, in the building up of a brand competence, prevent trademark degeneration and develop and protect brands as strategic resources. A line of argument is put forward for adopting a new corporate approach (mind-set) to brands. LÄS MER

4. 13. Pricing Capability and Its Strategic Dimensions

   Författare :Niklas Lars Hallberg; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Resource-based view; Organizational capabilities; Appropriation factors; Strategic management; Pricing capability; Value appropriation;

   Sammanfattning : The notion of pricing as being of vital importance to firms is supported by a long line of publications that outline recommendations on how price should be managed in order to maximize long-term profits. This implies that pricing, or firm level pricing capability, should constitute an important area of research in the field of strategic management, a field which has as its prime objective to develop explanations of firm performance. LÄS MER

5. 14. Innovation outside: When spin-off firms and developer communities change the boundaries of the firm

   Författare :Martin Wallin; Chalmers tekniska högskola; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; free and open source software; external venturing; organization of innovation; spin-off; Sweden; developer communities; resource-based theory of the firm; innovation outside; open innovation;

   Sammanfattning : Few observers dispute that innovation is at the very heart of economic development and prosperity and a key determinant for the competitiveness of firms. Yet the literature has found it challenging to incorporate the boundary-spanning characteristic of innovation into the theory of the firm. LÄS MER

7. 15. Competing on Manufacturing How combinations of resources can be a source of competitive advantage

   Författare :Gunilla Nordström; Institutet för Ekonomisk forskning; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; manufacturing; competitive advantage; manufacturing capabilities; strategic management; the Resource-Based View RBV combinations of resources; Social sciences; Samhällsvetenskaper;

   Sammanfattning : The most central question in the strategic management literature is why some firms are more successful than others, often expressed as an aim to understand sources of competitive advantage. In this thesis, an empirical observation is made that a number of manufacturing plants belonging to the same firm show sustainable differences in financial success, and the question is why. LÄS MER