Sökning: "Niklas Lars Hallberg"
Hittade 1 avhandling innehållade orden Niklas Lars Hallberg.
1. Pricing Capability and Its Strategic Dimensions
Sammanfattning : The notion of pricing as being of vital importance to firms is supported by a long line of publications that outline recommendations on how price should be managed in order to maximize long-term profits. This implies that pricing, or firm level pricing capability, should constitute an important area of research in the field of strategic management, a field which has as its prime objective to develop explanations of firm performance. LÄS MER
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