Sökning: "value of advertisements"

Visar resultat 1 - 5 av 6 avhandlingar innehållade orden value of advertisements.

1. 1. Social Networking Sites – Consumers’ assessment of the value of advertisements (Extended Model)

   Författare :Hossam Deraz; Gabriel Baffour Awuah; Gerson Tontini; Tim Foster; Högskolan i Halmstad; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Internet marketing; advertisements; online social networks; assessment of advertisements; value of advertisements; national culture; brand communities;

   Sammanfattning : In light of the identified shortcomings in the earlier studies of consumers’ assessment of advertisement value on social networking sites, and the relative importance of explaining advertisement value, the overall purpose of this dissertation is to develop and empirically test a conceptual framework that can advance knowledge and increase our understanding of how online consumers assess the value of advertisements on social networking sites. In reference to this purpose, this doctoral dissertation has sought to answer the following overarching research question: What are the relevant variables that predict online consumers’ assessment of advertisement value on social networking sites, and how do these variables affect their assessment?To achieve the purpose of this study and to answer its overarching research question, a mixed method approach was used, adapting both quantitative and qualitative methods. LÄS MER

3. 2. Assessments of Advertisements on Social Networking Sites

   Författare :Hossam Deraz; Gabriel Awuah; Klaus Søilen; Gerson Tontini; Tim Foster; Högskolan i Halmstad; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Internet Marketing; Advertisements; Social networking sites; Assessment of advertisements; National Culture; Brand communities;

   Sammanfattning : Advertisements (ads) in social networking sites (SNSAs) have been considered by many researchers as a crucial area of research. However, the scope of the existing studies on consumers’ assessments of SNSAs has been very limited. LÄS MER

4. 3. Cross-Sector Strategists. Dedicated Bureaucrats in Local Government Administration

   Författare :Petra Svensson; Faculty of Social Sciences University of Gothenburg Samhällsvetenskapliga fakulteten Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Public administrators; horizontal governance; administration traditions; value conflict; situated agency;

   Sammanfattning : It is argued that political-administrative organizations are becoming increasingly complex with more horizontal governance required. In Swedish municipal administration, there is a group of administrators assigned the task of monitoring and promoting strategic topics that should be integrated horizontally within the organization. LÄS MER

5. 4. Understanding advertising creativity : how perceptions of creativity influence advertising effectiveness

   Författare :Erik Modig; Handelshögskolan i Stockholm; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : Today advertisers face the challenge of securing advertising effectiveness by producing advertisement that gets the consumers’ attention and shape their attitudes and behavior. One suggested way to reach these objectives is creativity. LÄS MER

7. 5. Spelar kvalitet någon roll för priset? : en studie av bostadsrättsköp i Storstockholm

   Författare :Inga Britt Werner; Christina Holgersdotter-Engdahl; KTH; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Architectural quality; condominiums; market value; hedonic prices; regression analysis; Arkitektonisk kvalitet; bostadsrätt; marknadsvärde; hedoniska priser; regressionsanalys;

   Sammanfattning : The purpose of the study is to show that architectural quality in dwellings has an impact on purchase prices. This is performed through an empirical investigation of 178 purchases of flats in co-operative housing associations within Greater Stockholm. The studied dwellings are all in multifamily housing. LÄS MER