Sökning: "Assessment of advertisements"

Visar resultat 1 - 5 av 6 avhandlingar innehållade orden Assessment of advertisements.

1. 1. Social Networking Sites – Consumers’ assessment of the value of advertisements (Extended Model)

   Författare :Hossam Deraz; Gabriel Baffour Awuah; Gerson Tontini; Tim Foster; Högskolan i Halmstad; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Internet marketing; advertisements; online social networks; assessment of advertisements; value of advertisements; national culture; brand communities;

   Sammanfattning : In light of the identified shortcomings in the earlier studies of consumers’ assessment of advertisement value on social networking sites, and the relative importance of explaining advertisement value, the overall purpose of this dissertation is to develop and empirically test a conceptual framework that can advance knowledge and increase our understanding of how online consumers assess the value of advertisements on social networking sites. In reference to this purpose, this doctoral dissertation has sought to answer the following overarching research question: What are the relevant variables that predict online consumers’ assessment of advertisement value on social networking sites, and how do these variables affect their assessment?To achieve the purpose of this study and to answer its overarching research question, a mixed method approach was used, adapting both quantitative and qualitative methods. LÄS MER

3. 2. Assessments of Advertisements on Social Networking Sites

   Författare :Hossam Deraz; Gabriel Awuah; Klaus Søilen; Gerson Tontini; Tim Foster; Högskolan i Halmstad; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Internet Marketing; Advertisements; Social networking sites; Assessment of advertisements; National Culture; Brand communities;

   Sammanfattning : Advertisements (ads) in social networking sites (SNSAs) have been considered by many researchers as a crucial area of research. However, the scope of the existing studies on consumers’ assessments of SNSAs has been very limited. LÄS MER

4. 3. Assessment of active commuting behaviour : walking and bicycling in Greater Stockholm

   Författare :Erik Stigell; Peter Schantz; Andreas Nilsson; Maria Hagströmer; Gymnastik- och idrottshögskolan; []
   Nyckelord :MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; walking; cycling; commuting; validity; reproducibility; distance; duration; velocity; frequency; seasonality; Sports; Idrott; Samhällsvetenskap Humaniora; Social Sciences Humanities; Sports Science;

   Sammanfattning : Walking and bicycling to work, active commuting, can contribute to sustainable mobility and provide regular health-enhancing physical activity for individuals. Our knowledge of active commuting behaviours in general and in different mode and gender groups in particular is limited. LÄS MER

5. 4. Electronic consumer communication, word of mouth and brand image : insights from computer-aided content analysis

   Författare :Mana Farshid; Yolanda Jordaan; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing; Elektronisk handel; Electronic Commerce;

   Sammanfattning : Social media has changed how organizations and their brands interact with their customers and how business gets done. Not only can organizations reach their customers online and interact with them but they can even become part of their customers’ conversations. LÄS MER

7. 5. Baby worries : a randomized controlled trial of mother-infant psychoanalytic treatment

   Författare :Björn Salomonsson; Karolinska Institutet; Karolinska Institutet; []
   Nyckelord :;

   Sammanfattning : Aims: This thesis had three aims. (1) To explore a new treatment method of baby worries or mother-infant relational disturbances; mother-infant psychoanalytic treatment (MIP). The exploration focused on clinical applicability and underlying theory. LÄS MER