Sökning: "advertisements"

Visar resultat 1 - 5 av 59 avhandlingar innehållade ordet advertisements.

1. 1. Social Networking Sites – Consumers’ assessment of the value of advertisements (Extended Model)

   Författare :Hossam Deraz; Gabriel Baffour Awuah; Gerson Tontini; Tim Foster; Högskolan i Halmstad; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Internet marketing; advertisements; online social networks; assessment of advertisements; value of advertisements; national culture; brand communities;

   Sammanfattning : In light of the identified shortcomings in the earlier studies of consumers’ assessment of advertisement value on social networking sites, and the relative importance of explaining advertisement value, the overall purpose of this dissertation is to develop and empirically test a conceptual framework that can advance knowledge and increase our understanding of how online consumers assess the value of advertisements on social networking sites. In reference to this purpose, this doctoral dissertation has sought to answer the following overarching research question: What are the relevant variables that predict online consumers’ assessment of advertisement value on social networking sites, and how do these variables affect their assessment?To achieve the purpose of this study and to answer its overarching research question, a mixed method approach was used, adapting both quantitative and qualitative methods. LÄS MER

3. 2. Assessments of Advertisements on Social Networking Sites

   Författare :Hossam Deraz; Gabriel Awuah; Klaus Søilen; Gerson Tontini; Tim Foster; Högskolan i Halmstad; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Internet Marketing; Advertisements; Social networking sites; Assessment of advertisements; National Culture; Brand communities;

   Sammanfattning : Advertisements (ads) in social networking sites (SNSAs) have been considered by many researchers as a crucial area of research. However, the scope of the existing studies on consumers’ assessments of SNSAs has been very limited. LÄS MER

4. 3. En resa till naturen på reklamens villkor

   Författare :Åsa Thelander; Institutionen för kommunikation och medier; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; qualitative research; photography; tourist; media reception; nature; advertising; image; representation; empirical analysis; Press and communication sciences; Journalistik; media; kommunikation;

   Sammanfattning : It is commonly believed that we live in a culture that is increasingly permeated by visual images. One category of images that we encounter everyday in different media, and that constitutes a large and growing part of media content, is advertisements. LÄS MER

5. 4. Platsannonsen i tiden. Den orubricerade platsannonsen 1955 - 2005

   Författare :Karin Helgesson; Göteborgs universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; Recruitment advertisements; Genre; Changes in language and society; Swedish;

   Sammanfattning : The aim of this thesis is to analyse potential changes in the genre of recruitment advertisement during the period 1955 to 2005, and investigate if changes in society can explain these changes in the genre. The study shows that some conventions regarding content, laoyut and style develops during the period. LÄS MER

7. 5. Good Guys : A Cultural Semiotic Study of the Print Advertising of the Oil Industry (1900-2000)

   Författare :Pamela Vang; Jan Anward; Angelika Linke; Heidrun Kämper; Linköpings universitet; []
   Nyckelord :Oil industry; brand; print advertisements; communication; cultural semiotics; dialogism; myth; rhetoric; 20th century; Oljeindustrin; branding; tryckta annonser; kommunikation; kultursemiotik; dialogism; myt; retorik; 1900-talet;

   Sammanfattning : Oil is central to our lives and is the source of many of the conveniences that we take for granted. It can bring wealth and prosperity to individuals and to nations, but is also a source of political conflict and the consequences of its impact on the environment are only now beginning to be fully recognised. LÄS MER