Sökning: "assessment of advertisements"
Visar resultat 1 - 5 av 6 avhandlingar innehållade orden assessment of advertisements.
1. Social Networking Sites – Consumers’ assessment of the value of advertisements (Extended Model)
Sammanfattning : In light of the identified shortcomings in the earlier studies of consumers’ assessment of advertisement value on social networking sites, and the relative importance of explaining advertisement value, the overall purpose of this dissertation is to develop and empirically test a conceptual framework that can advance knowledge and increase our understanding of how online consumers assess the value of advertisements on social networking sites. In reference to this purpose, this doctoral dissertation has sought to answer the following overarching research question: What are the relevant variables that predict online consumers’ assessment of advertisement value on social networking sites, and how do these variables affect their assessment?To achieve the purpose of this study and to answer its overarching research question, a mixed method approach was used, adapting both quantitative and qualitative methods. LÄS MER
2. Assessments of Advertisements on Social Networking Sites
Sammanfattning : Advertisements (ads) in social networking sites (SNSAs) have been considered by many researchers as a crucial area of research. However, the scope of the existing studies on consumers’ assessments of SNSAs has been very limited. LÄS MER
3. Assessment of active commuting behaviour : walking and bicycling in Greater Stockholm
Sammanfattning : Walking and bicycling to work, active commuting, can contribute to sustainable mobility and provide regular health-enhancing physical activity for individuals. Our knowledge of active commuting behaviours in general and in different mode and gender groups in particular is limited. LÄS MER
4. Electronic consumer communication, word of mouth and brand image : insights from computer-aided content analysis
Sammanfattning : Social media has changed how organizations and their brands interact with their customers and how business gets done. Not only can organizations reach their customers online and interact with them but they can even become part of their customers’ conversations. LÄS MER
5. Baby worries : a randomized controlled trial of mother-infant psychoanalytic treatment
Sammanfattning : Aims: This thesis had three aims. (1) To explore a new treatment method of baby worries or mother-infant relational disturbances; mother-infant psychoanalytic treatment (MIP). The exploration focused on clinical applicability and underlying theory. LÄS MER