Sökning: "Gabriel Awuah"
Visar resultat 1 - 5 av 6 avhandlingar innehållade orden Gabriel Awuah.
1. The presence of multinational companies (MNCs) in Ghana : a study of the impact of the interaction between an MNC and three indigenous companies
Sammanfattning : .... LÄS MER
2. (Investigating) MNCs' CSR-related behaviour and impacts in institutionally and culturally distant markets : African developing-countries in focus
Sammanfattning : The overall purpose of this thesis is to explore why and how institutional distance and contextual differences influence MNCs’ CSR-related behavior in African developing-countries. In order to achieve the purpose stated above, the thesis seeks to answer the overarching research question: How do institutional distance and contextual differences influence MNCs’ CSR-related behavior in African developing countries? To answer the research question this thesis employed an interpretive methodological approach in order to increase my understanding of the CSR phenomenon in a specific contextual environment characterized by different institutional distance through different theoretical and empirical perspectives (Guba and Lincoln, 1994; Lincoln and Guba, 2000). LÄS MER
3. Assessments of Advertisements on Social Networking Sites
Sammanfattning : Advertisements (ads) in social networking sites (SNSAs) have been considered by many researchers as a crucial area of research. However, the scope of the existing studies on consumers’ assessments of SNSAs has been very limited. LÄS MER
4. Social Networking Sites – Consumers’ assessment of the value of advertisements (Extended Model)
Sammanfattning : In light of the identified shortcomings in the earlier studies of consumers’ assessment of advertisement value on social networking sites, and the relative importance of explaining advertisement value, the overall purpose of this dissertation is to develop and empirically test a conceptual framework that can advance knowledge and increase our understanding of how online consumers assess the value of advertisements on social networking sites. In reference to this purpose, this doctoral dissertation has sought to answer the following overarching research question: What are the relevant variables that predict online consumers’ assessment of advertisement value on social networking sites, and how do these variables affect their assessment?To achieve the purpose of this study and to answer its overarching research question, a mixed method approach was used, adapting both quantitative and qualitative methods. LÄS MER
5. Innovation Capability within a Supply Chain Context
Sammanfattning : A firm’s supply chain faces challenges relating to reducing operational cost while at the same time producing innovative products and services to meet consumers’ current and potential demand. One important phenomenon in the field of innovation research is the concept of innovation capability. LÄS MER
