Sökning: "Annette Cerne"

Hittade 2 avhandlingar innehållade orden Annette Cerne.

1. 1. Integrating corporate social responsibility with marketing strategies in retailing

   Författare :Annette Cerne; Institutet för Ekonomisk forskning; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : In response to stakeholder expectations from corporate social responsiblity (CSR), many firms create written policies about principles of social responsibility to be applied in their corporate activities. In this book, it is suggested that CSR could be integrated as part of the firm's marketing strategies. LÄS MER

3. 2. Working with and Working on Corporate Social Responsibility: The Flexibility of a Management Concept

   Författare :Annette Cerne; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; management concept; Corporate social responsibility; food retailing; critical discourse analysis;

   Sammanfattning : Why do some corporations become positioned as socially responsible and others as socially irresponsible? Here, an attempt is made to explore this issue. Within the established management literature it is held that managers do not understand corporate social responsibility (CSR), wherein the focus has been turned towards how corporations can work with CSR inside their organisation as a response to expectations coming from outside. LÄS MER