Sökning: "maria lexhagen"
Visar resultat 1 - 5 av 6 avhandlingar innehållade orden maria lexhagen.
1. E-marketing and customer perceived value in travel and tourism
Sammanfattning : Businesses and organizations increasingly use information technology for marketing purposes. Customers also increasingly use information technology (such as the Internet) to search for and purchase products. Information technology hence acts as a facilitator in the marketing exchange process and customers are empowered by the use of technology. LÄS MER
2. A Value Co-Creation Perspective on Customer-Based Brand Equity Modelling for Tourism Destinations : A case from Sweden
Sammanfattning : Tourism destinations all over the world increasingly embrace marketing and branding practices traditionally utilized by businesses. However, the literature on customer-based brand equity modelling and measurement for tourism destinations lacks the conceptual understanding of the complex relationships between tourists and the destination brand. LÄS MER
3. Digital technocultures in Nature-based tourism
Sammanfattning : This thesis investigates the influences of digital technologies on nature-based tourism (NBT) experiences. I acknowledge that the holistic digitalization of human lives increasingly impacts nature-based tourism. LÄS MER
4. A quantity-quality framework for measuring the regional socio-economic impact of tourism : The case of Jämtland Härjedalen
Sammanfattning : Measuring the economic effects of tourism has always been a high priority for private and public actors in the regional economy (Stabler et al 2009). These estimates provide insights about the generation of sales, jobs, and income associated with tourism, but also support industry officials in the regional development agenda. LÄS MER
5. New perspectives on socio-economic impacts of tourism : A study on the distributive effects of tourism and events on regional employment and income
Sammanfattning : In the broad field of the economic impact of tourism and events, most studies seek to understand regional tourism development by only focusing on a growth-oriented perspective and highly aggregated indicators, such as increases in GDP. Such a narrow view, however, systematically overlooks and disregards the negative socio-economic consequences that accompany economic growth, such as income inequality and precarious working conditions. LÄS MER