Sökning: "Destination branding"

Hittade 4 avhandlingar innehållade orden Destination branding.

  1. 1. A marketing design approach to destination development

    Författare :Eva Maria Jernsand; Göteborgs universitet; Göteborgs universitet; Gothenburg University; Göteborgs universitet; Gothenburg University; Göteborgs universitet; Gothenburg University; Göteborgs universitet; Gothenburg University; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; destination development; place branding; participatory design; experience innovation; place branding;

    Sammanfattning : An increasing demand for environmental, socio - cultural and political aspects has led to that more integrated methods of tourism planning has evolved, which emphasize sustainability as a key fa c- tor. However, it is argued that the term sustainability is used carelessly and that the social aspect is often overlooked. LÄS MER

  2. 2. A value co-creation perspective on the customer-based brand equity model for tourism destinations

    Författare :Tatiana Chekalina; Mittuniversitetet; []
    Nyckelord :tourism destination; destination branding; customer-based brand equity; value co-creation; structural equation modelling SEM ;

    Sammanfattning : .... LÄS MER

  3. 3. A Value Co-Creation Perspective on Customer-Based Brand Equity Modelling for Tourism Destinations : A case from Sweden

    Författare :Tatiana Chekalina; Matthias Fuchs; Maria Lexhagen; William C. Gartner; Mittuniversitetet; []
    Nyckelord :Destination branding; customer-based brand equity; value co-creation; value-in-use; Åre; linear structural equation modelling;

    Sammanfattning : Tourism destinations all over the world increasingly embrace marketing and branding practices traditionally utilized by businesses. However, the literature on customer-based brand equity modelling and measurement for tourism destinations lacks the conceptual understanding of the complex relationships between tourists and the destination brand. LÄS MER

  4. 4. Enacting "the local" in culinary tourism : A study of culinary actors and their practices

    Författare :Josefine Östrup Backe; Institutionen för service management och tjänstevetenskap; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; culinary tourism; food experiences; the local; local food; tourism production; practice theory; social practices; destination branding; culinary actors; rural food experiences; ethnography;

    Sammanfattning : As the competition between destinations grows, the need to stand out and offer memorable and unique experiences also grows. Culinary experiences and activities with elements of “the local” are a growing niche, which mirrors the trend of knowing where the food originates, and that it has been grown, produced, and transported in an ecologically, socially and culturally sustainable way. LÄS MER