Visar resultat 1 - 5 av 13 avhandlingar innehållade ordet Åre.
Sammanfattning : This licentiate thesis examines why Åre, the premium skiresort of Sweden, is so successful inproducing new small and medium sized firms. Since the 1980s, Åre has been among the highestranked Swedish municipalities when it comes to new firm formation, and their survial rateis better than in the rest of the country. LÄS MER
2. A Value Co-Creation Perspective on Customer-Based Brand Equity Modelling for Tourism Destinations : A case from Sweden
Sammanfattning : Tourism destinations all over the world increasingly embrace marketing and branding practices traditionally utilized by businesses. However, the literature on customer-based brand equity modelling and measurement for tourism destinations lacks the conceptual understanding of the complex relationships between tourists and the destination brand. LÄS MER
Sammanfattning : Our world is becoming increasingly complex, and is rapidly changingwith distances being reduced. Societies today are also in atransition from traditional production industries to increasingreliance on communication, consumption, services and experience. Asone of these emerging ‘new industries’, tourism is part of thismovement. LÄS MER
4. Regionalpolitik i förändring : en fallstudie av regionalpolitikens aktörer och former i Åre kommun
Sammanfattning : Regional politics is changing; it is transforming from being mainly a responsibility of the central state to a concern that is more for the regional or local governments. At the same time, there are signs of a transformation of the political system in general. LÄS MER
Sammanfattning : Destination development has become a key issue in local and regional development. In particular, many governments recognize the industry's potential for fostering economic growth and development. LÄS MER